Rather than adopt some of the get-rick-quick Jonestown feel I sometimes get from the brave new world of self-publishing evangelism, Gaughran delves into best practices and practical concepts for acquiring sales. I started reading the free PDF available last night until my wife got pissed off and told me to sleep. It is the most informative piece of work on self-publishing I have ever come across.
One serious issue that Gaughran addresses on is Amazon's boneheaded policy of charging surcharges on international sales. A $2 surcharge may sound small, but in my adopted country, Thailand, some people only make that much for an hour of back-breaking work under the hot sun getting bit by dengue-carrying mosquitoes. This surcharge only encourages mass piracy, which is already a huge problem in developing countries. If anything, I would advise selling ebooks based on a sliding scale, whereby citizens of countries with lower GDPs had to pay less. Thank you to Gaughran for bringing this foolishness to light. Hopefully Amazon will change their tune.
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